Category Archives: Client Information

Custom Portraiture: The Finer Things in Life #1 | San Diego Family Photography

I love pretty colors.  I love pretty packaging.  I love pretty stuff.  Who doesn’t right?

When I started my business several years ago, I asked myself, “What would I expect from a family photographer?”  Obviously, I would want someone who had proficient technical skills and could provide pictures that were properly exposed and in focus.  That was a given!  I would want someone who could make me feel comfortable in front of the camera and be able to capture my family as it really is.  Those two factors, in my opinion, are the absolute basics in custom portraiture.  But I also like a little “icing on the cake.”

I like making a purchase and noticing how a store or vendor has taken the time to proudly present their product.  Stores like Anthroplogie, Nordstrom, and  J. Crew, for instance, are prime examples of stores that not only provide excellent customer service but also focus on unique, quality presentation.

I love going the extra mile for my clients.  One way I add a little “icing to the cake” is by oh-so-sweetly packaging up my final product.  All of my Portrait Collections include a cd of images – I take great care in presenting the final cd of images so that when you receive it, you are anxious to tear open the box and squish that cute little cd case and tin to your heart.  This is what it looks like!undefined

Your archival-quality cd is enclosed in a my modern cd tin and then placed inside the specially made, green, cd case.  The case also contains helpful post-session  information: official release giving you permission to reproduce your images, instructions on how to care for your images, tips for ordering images, how to display and decorate with your custom photos.

And will these cute items arrive in just a plain ol’ brown box?  No they wont!  To see the final, final product, CLICK HERE and visit my previous blog post.

Next week, I’m going to show you how I package up and present my prints.  Be sure to come back for and check that out!

View full post »

Protected: 2011 Event Pricing

This post is password protected. To view it please enter your password below:

View full post »

Pricing 2011

Thank you so much for your interest in my photography.  I very much appreciate you choosing me to capture your family as it is right now – the love, the interaction, the relationships shared.  I understand that custom portraiture is your family’s investment – and because you have selected me to provide for you the highest quality experience in child and family portraiture, I’m happy to announce my 2011 Pricing.

 

View full post »

I Want to Photograph YOU and YOUR Friends . . . For Free! | San Diego Family Photographer

I feel so incredibly honored to work with such amazing families year after year.  I never could have dreamed that I would be where I am right now with this passion, with this love of photography.  I am deeply humbled and I would love to extend my thanks to you all by inviting you to join in my giveaway.

This giveaway involves Facebook (did you guys get to catch this week’s Time magazine piece on Mark Zuckerberg?) If I reach 1000 fans in the next 3 days, I would love to send lots of gifts your way.  I know it is incredibly ambitious to reach a couple of hundred new fans, but I’m “dreaming big.”

What am I giving away?  How’s this for starters?

a) Two Grand Prize winners will receive one free portraiture session.  That’s right!  Two families will receive a free session and the Jellybean Collection from moi, Sylvia Borgo Photography.  One winner will be a family I have already photographed (2008-2010), as a way of saying “thank you.”  The other winner will be a new Facebook “fan.”

b) second runner-up will receive a gorgeous spiral bound 5×7 2011 calendar

c) third runner-up will receive a 10×20 storyboard, mounted on styrene

d) fourth runner-up will receive mini Valentine Day cards – set of 24

And for every 100 fans past the 1000 mark, I’ll throw in more goodies

e) 16×20 print

f) a set of 25 Press Printed cards (holiday cards or birth announcements or “thank you” cards – you choose)

g) the cutest mini accordion “brag book” you’ve ever seen

And if I reach 2000 fans – well, I don’t know what I would do!  I’d faint, of course, and then I’d be forced to giveaway two more portraiture sessions!

So, how do you enter?  Here are all the details and the “fine print”

1) Please “like” Sylvia Borgo Photography’s Facebook page.  If you already do, thanks, thanks, a million thanks!

2) Tell your friends and family about my Facebook page and “suggest” to them that they “like” my page.  This can be done by clicking on the “suggest to friends” link on the top left hand corner of Sylvia Borgo Photography’s Facebook page, it is right under my logo/name.  For every 5 of your friends that like me, your name will be thrown into the drawing.  Your friends need to post on Sylvia Borgo Photography’s Facebook wall that they were referred by you.

3) Your friends, the new “Facebook fans,” can also up their chances of winning by inviting their circle of friends and family members to like my page.  Their name will also be tossed into the “hat” once for every 5 of their friends that become fans.

4) Contest ends at midnight on December 31st, 2010.

5) Photography session must take place before June 30, 2011.

6)Photography session must take place in San Diego.  If you are not in San Diego and you could gift this session + Jellybean Collection to a San Diegan!  If you are from out of town and would like to enjoy the giveaway, you would need to cover travel costs.  :)

And what is a {BLOG} post without pictures?  Here are some of the featured goodies

2011 Calendar

Valentine Cards – set of 24

10×20 Storyboard – Classic or Modern look – you decide!


View full post »

So, what exactly do I do to your pictures? #1 | San Diego Child and Family Photographer

I wanted to showcase a cute, cute image I captured this last weekend and show you how I take the image that comes out of my camera and process it so that the client gets a “perfectly processed image.”

Why do I even need to process with Photoshop in the first place?  Well, one reason is that I shoot in RAW mode – a camera mode that carries more information/bits so that an image has more “color information.”  Basically, the final image quality is higher.  However, a RAW image comes out of the camera looking bland – it needs processing before it can be turned into a jpeg that will print out beautifully.

But before I share a “before and after” image  I thought I would also share the steps I take from start to finish when working with a client.

BEFORE THE PHOTO SHOOT:

1. Set up with client the day/time of the shoot,  discuss with client location options, the “vision” for the session, styling possibilities, etc

2. Check gear (camera body, lenses, battery, memory cards)

3. Clean gear (lenses, especially)

DURING THE SHOOT:

4. Travel time to location (usually about 30-40 minutes roundtrip)

5. time spent with family/children newborn (1.5 – 2  hours for a family session and up to 4 hours for a newborn session)

AFTER THE PHOTO SHOOT:

6. download images from my camera into my catalouging/organizational system, Adobe Bridge

7. back-up images

8. proofing images and selecting the 30-40 best images from approximately 350 images

9. post processing 5-20 select images to present to client

10. converting the “Straight Out of the Camera” images from RAW to jpgs to present to client

11. uploading images to online gallery

12. contacting client with information on how to view images and how to order images for their portrait collection

13. creating a blog entry for the photo session

14. Discussing with client specifics about their order (images they’ve selected, products they are ordering, prints they are ordering)

15.  placing print and product orders

16. packaging orders and sending them off to the client!

PHEW!  That is a lot of steps!  All in all – I would say that I spend about 12-15 hours from start to finish working with a client.  Some people might be surprised by how much work goes into each session – people might have thought that it only takes an hour of taking pictures and that that is it.  Nope!  It takes quite a bit longer than an hour.  :)

Okay, now,   . . . the before and after picture I promised you.

Here is the BEFORE and AFTER shot:

Alrighty then, what did I do to this picture?

The picture above was taken in “cool” open shade so these two cutie-patooties are a tad cool in skin tones.  FIrst, I warmed up their skin a bit by adjusting the white balance.  Then I added some contrast to the picture.  I also made the background more  rich and a tad darker so that the subjects were the clear focus of the image.  I then touched up Mr. Cutie-Patootie’s chin because he had a little scrape.  Because the sun was not hitting their eyes, otherwise they would have been squinting, I brightened up their eyes a bit.  This light+shade combo also left a slight red color cast on Mr. Cutie-Patootie’s neck that I had to desaturate.  And finally, I saturated the overall color in the picture because I do lovvvvvve bold colors.

How long does post-processing take for one image?  It depends  on the image.  Sometimes 10 minutes per image, sometimes 20-30 minutes – depending on how many Photoshopping tricks I need to employ.  **wink**

And remember, I did all of this because RAW images come out of the camera looking a bit bland until they are processed.  The client receives a high-quality image that will print out beautifully at a professional lab – one that knows how to handle professional processing.

Hope you all have a great rest of your week!

View full post »

Holiday Mini Sessions | San Diego Photographer

View full post »

Baby Announcements | San Diego Photographer

You may have noticed the adorable babies I’ve photographed over the last few months.  Squishy, pudgy, beautiful babies – I just love being around them!  It is such a great honor to document this precious stage in their lives.  I want to thank all the families that have trusted me with their newborn images.  I hope their treasured portraits will become prized family heirlooms.

One thing that goes hand-in-hand with newborn portraits is baby’s birth announcement.  So, it is with great pleasure that I showcase the “Splendid Baby Collection (templates “A- L”).

These templates showcase a 5×7 design for flat press printed cards.  However, these templates can easily be modified to fit a folded 5×7 card design.  Here are the pricing details for press printed cards

5×7 Cards – Flat *:  Design and photograph(s) printed on one or two sides, small tudio logo included on back side

25 Cards – $50

50 Cards – $75

75 Cards – $105

100 Cards – $125

5×7 Cards – Folded *: Design and Photographs can be printed on 4 sides, small studio logo included on back side

25 Cards – $75

50 Cards – $135

75 Cards – $185

100 Cards – $200

*CA sales tax applies

Which template is your favorite?

View full post »

Products | San Diego Photographer

 

 

View full post »

F a c e b o o k
P i n t r e s t