So, what exactly do I do to your pictures? #1 | San Diego Child and Family Photographer

I wanted to showcase a cute, cute image I captured this last weekend and show you how I take the image that comes out of my camera and process it so that the client gets a “perfectly processed image.”

Why do I even need to process with Photoshop in the first place?  Well, one reason is that I shoot in RAW mode – a camera mode that carries more information/bits so that an image has more “color information.”  Basically, the final image quality is higher.  However, a RAW image comes out of the camera looking bland – it needs processing before it can be turned into a jpeg that will print out beautifully.

But before I share a “before and after” image  I thought I would also share the steps I take from start to finish when working with a client.

BEFORE THE PHOTO SHOOT:

1. Set up with client the day/time of the shoot,  discuss with client location options, the “vision” for the session, styling possibilities, etc

2. Check gear (camera body, lenses, battery, memory cards)

3. Clean gear (lenses, especially)

DURING THE SHOOT:

4. Travel time to location (usually about 30-40 minutes roundtrip)

5. time spent with family/children newborn (1.5 – 2  hours for a family session and up to 4 hours for a newborn session)

AFTER THE PHOTO SHOOT:

6. download images from my camera into my catalouging/organizational system, Adobe Bridge

7. back-up images

8. proofing images and selecting the 30-40 best images from approximately 350 images

9. post processing 5-20 select images to present to client

10. converting the “Straight Out of the Camera” images from RAW to jpgs to present to client

11. uploading images to online gallery

12. contacting client with information on how to view images and how to order images for their portrait collection

13. creating a blog entry for the photo session

14. Discussing with client specifics about their order (images they’ve selected, products they are ordering, prints they are ordering)

15.  placing print and product orders

16. packaging orders and sending them off to the client!

PHEW!  That is a lot of steps!  All in all – I would say that I spend about 12-15 hours from start to finish working with a client.  Some people might be surprised by how much work goes into each session – people might have thought that it only takes an hour of taking pictures and that that is it.  Nope!  It takes quite a bit longer than an hour.  :)

Okay, now,   . . . the before and after picture I promised you.

Here is the BEFORE and AFTER shot:

Alrighty then, what did I do to this picture?

The picture above was taken in “cool” open shade so these two cutie-patooties are a tad cool in skin tones.  FIrst, I warmed up their skin a bit by adjusting the white balance.  Then I added some contrast to the picture.  I also made the background more  rich and a tad darker so that the subjects were the clear focus of the image.  I then touched up Mr. Cutie-Patootie’s chin because he had a little scrape.  Because the sun was not hitting their eyes, otherwise they would have been squinting, I brightened up their eyes a bit.  This light+shade combo also left a slight red color cast on Mr. Cutie-Patootie’s neck that I had to desaturate.  And finally, I saturated the overall color in the picture because I do lovvvvvve bold colors.

How long does post-processing take for one image?  It depends  on the image.  Sometimes 10 minutes per image, sometimes 20-30 minutes – depending on how many Photoshopping tricks I need to employ.  **wink**

And remember, I did all of this because RAW images come out of the camera looking a bit bland until they are processed.  The client receives a high-quality image that will print out beautifully at a professional lab – one that knows how to handle professional processing.

Hope you all have a great rest of your week!

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Kerry SiereveldNovember 16, 2010 - 5:47 am

Beautiful shot Sylvia! Photography is a lot of work. Great educational post!

Tiffany BenderNovember 16, 2010 - 6:23 am

wow- thanks for writing all that out. Unless you do it – it is hard to wrap your brain around all what is involved in the process! You are truly CUSTOM photography.

Kara LayfieldNovember 16, 2010 - 8:07 am

You are one hard working lady! Thanks so much for sharing with us. You are truly an artist and it shows!

Michelle HebertNovember 16, 2010 - 9:31 am

Beautiful picture! Thank you for sharing your workflow! You make it look effortless!

Fabiana BeatrizNovember 16, 2010 - 9:40 am

UM, I think you forgot to add that you also pay for insurance, pay taxes, pay for all of your continuing education, pay for the website… Then there is the cost of the products, the packaging, the delivery times. And don’t forget that you have to pay for new equipment as well as upkeep on your current stuff. Running a business is SO much more than showing up and taking pictures. LOVE YOUR WORK!!!!

Jenn RickettsNovember 16, 2010 - 9:43 am

Love your detailed steps. This image is worth every minute of your workflow.

Rachel AberleNovember 16, 2010 - 9:50 am

You hit the nail on the head so to speak!

AmberNovember 16, 2010 - 10:02 am

Beautiful image!! Thank you for sharing! SO much more goes into a session than a client sees!! I agree with Fabiana, there is a lot more behind the scenes that most don’t even think about.

Wende TrewNovember 16, 2010 - 11:59 am

People just dont realize how much is involved in what happens after the image is taken. Thanks for posting this info!

Danielle FrankNovember 16, 2010 - 3:06 pm

Photography is so much more complex than just snapping a photo – thanks for sharing!

Laura Morita-YeunNovember 16, 2010 - 3:23 pm

Great post, Sylvia! I would venture to guess that very few non-photographers know what goes into making a picture a portrait. You are a custom photographer, and your work is amazing.

LauraNovember 16, 2010 - 8:27 pm

You are a true professional. That is so evident in not only how great your photo looks BEFORE you process it but how awesome it looks after! Beautiful shot. Also appreciate you “educating” us on how much time is involved in custom photography work. The end results are clearly worth it. :-)

AzureNovember 16, 2010 - 11:49 pm

Fantastic write-up! And so, so true. You were even being “modest” with all the work involved! :) More importantly, let us not forget the years of hard work and experience that bring a professional custom photographer like you to a level that they can produce such outstanding images. Beautiful work!!

ShelbyNovember 17, 2010 - 12:01 am

What a great post and a lovely image to finish it off. Thank you for taking the time to write it all out.

ShelbyNovember 17, 2010 - 12:02 am

What a great post and a beautiful photo to finish it off. Thank you for taking the time to write it all out.

Brandi-leeNovember 17, 2010 - 2:18 am

Fantastic post!! It’s great to get a glimpse of behind the scenes.

Kate CraftNovember 17, 2010 - 2:22 pm

Great post I dont think most people relize the work that goes into it

AmyNovember 17, 2010 - 6:03 pm

I love this write up.. Thank you I will have to share with my clients.

ClaireNovember 17, 2010 - 8:00 pm

What a great post Sylvia!

MichelleNovember 26, 2010 - 6:05 pm

Great post Syliva!

JerushaNovember 26, 2010 - 6:08 pm

Love your work Sylvia! The kids are so adorable and I love their styling. Love how you make the colors pop in the final… so beautiful!

beckyNovember 26, 2010 - 7:03 pm

wonderful post!! such adorable kiddos too!

Shell DransartMay 10, 2011 - 10:19 pm

THANK YOU!!! You nailed it! I have been trying to explain this to clients and have been meaning to make a page on my blog to send clients to with a before and after image since explaining RAW can be confusing unless clients see it for themselves. I may just send them here until I get some time to spell it out. Awesome job and awesome example! Love the photo BTW! :)

The Lehman Family » Sylvia Borgo {BLOG}November 26, 2010 - 5:42 pm

[...] family.  The first image you will see below was featured in an informative, little blog post (CLICK HERE) a few weeks [...]

[...] from start to finish, from the first email communication, to the packaging of the final produce.  CLICK HERE to review that information.  And, a couple of weeks ago, I shared how I post process a backlit [...]

[...] few months ago, I talked about my workflow from start to finish.  Click HERE to see that blog post.  In that post, I discussed some photoshop techniques that are part of my [...]

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